A Black Hills Tradition

Every year, there comes a magical evening when crowds gather and children’s eyes glow with wonder. In downtown Rapid City, floats strung with thousands of lights sparkle in the trees, twinkle on the buildings, and dazzle more than 30,000 spectators.

Main Street Square comes to life with holiday skaters and steaming cups of cocoa. Anticipation grows… surely the 26th Annual Festival of Lights Parade will begin soon!

This spectacular event, which has earned its reputation as the premier winter event in the Black Hills, is made possible by businesses and organizations throughout the City. The Parade provides a terrific opportunity to show your holiday spirit and leadership in our community. The Festival of Lights parade began as a project of the Rapid City Chamber of Commerce’s Leadership Rapid City Class of 1996, and is still hosted by LRC alumni as well as other volunteers. We look forward to seeing you at the Season’s Brightest Event.

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